Manual searches in confusing folder structures cost valuable time, but can be effectively optimized with new technologies. This ultimately raises the question: How fit are you really for content digitalisation?

Meeting of the Generations

The dominance of baby boomers is coming to an end. Most of them will retire in the next few years. They will be replaced by Generation Z (born in 1995 and later) and will be strongly media-related and “always on”. And this has radical effects on the working world.

Digital Paradox

Equipped like this they expect structures with modern technologies in their future companies. The young people, digitally trained, use modern learning media and AI-supported language assistants and face in the companies deeply interlaced order structures in which they have to dig for information. A 90s nightmare and a paradox. In many cases, the digital reality in companies cannot keep up with the level of education and expectations of the new generation.

About searching and finding

To be honest: we can’t get the search comfort that Google has been offering for many years out of our minds. Google is the benchmark for “search”. Pre-configured in such a way, it is difficult in daily working life to cope with the fact that searches are still carried out as in the 90s: by exhausting clicking in folder structures. Yet it would be very useful if drives and document management systems (DMS) could be browsed via a user interface (UI).                       

Illustration: iFinder implementation in Confluence with semantic

Are you looking for efficient ways to digitalize analoge media? Do you want to re-think your content strategy or refine it with SOA methods? Our colleague Harald Schenda, Head of technical information, is at your disposal for suggestions and answers.


The most real problem in companies is not the question of how to structure documents, drives and archives beautifully in the future, but how to find one’s way in the data flood. Efficient “searching” and “finding” are essential for survival in times of falling prices.Text mining, semantics and search engines are essential digital technologies and important steps towards digital content competence.